- 1 out of 4 premium vehicles sold in North America is equipped with MICHELIN® tires.
- Enhanced ComfortControl with PIANO Noise Reduction Tuning combines frequency cancelling shoulder grooves and block chamfers with ultra smooth belts resulting in an exceptionally quiet ride.
- Latest generation of advanced rubber compound maintains tread block flexibility in cold temperatures to help grip on snow and ice, while sharp lateral groove angles bite into snow to handle turns with confidence in winter conditions.
- At MICHELIN®, we continuously push safety, durability and fuel efficiency, and even more performances, all at the same time and with no trade-offs. That’s what we mean by MICHELIN® Total PerformanceTM, which has and will always be our difference on every tire.
- MICHELIN Primacy™ tires are the #1 choice among top vehicle manufacturers for their premium and luxury models.[1]
- The MICHELIN Primacy™ Tour A/S has the quietest tread design among leading competitors.
- 17% better snow traction than the MICHELIN® Primacy™ MXM4®.[3]
- Michelin® always aims to bring together multiple performances.
- [1] In the premium price class for the US and Canada in 2018. Representative vehicles in the premium price class include but are not limited to Acura® ILX, Lexus® GS350, BMW® 3 and 4 Series, Mercedes® C and S Class, and Cadillac® CT. Based on content supplied by IHS Markit™ Original Equipment Tire Data; © IHS Markit 2018. All rights reserved.
- [3] Based on third-party snow traction tests using ASTM Test Method F1805-12 in tire size 235/45R17 97W. Actual on-road results may vary.
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